Tourism Radio for World Cup fans

Aerial view of Cape Town, Table Mountain and the new stadium
Visitors who will be travelling around the Western Cape during the 2010 FIFA World Cup in rental cars will be able to tune in to Tourism Radio, a station designed to inform and entertain them while en route.
After a full year of research 54 areas were identified as tourist hot spots, such as Cape Town’s City Bowl. Other surprising results included the towns of Riebeek Kasteel and Worcester.
The Victoria and Alfred Waterfront and Table Mountain are just a couple of the popular attractions found in and around the City Bowl. With highlights such as these, it’s not surprising that Tourism Radio’s users spend 8,42% of their time there.
The Atlantic Seaboard wasn’t far behind and bagged three of the top five positions. According to Tourism Radio’s statistics, tourists spent a lot of their time in Sea Point, Camps Bay and Hout Bay.Once a visitor opts to include Tourism Radio in their hired car – starting from R59 a day – they can tune into Tourism Radio on 91.4 FM to get cultural, historical and anecdotal information, as well as updates on nearby attractions and shows.
The station also airs entertaining and informative radio shows on topics like South African slang, local music and 20 questions a tourist would like to ask a South African.
This is a great way for visitors who have limited time to find the most interesting spots and get a real feel for Cape Town City and its surrounding attractions. Even those who are here to work during the World Cup such as the FIFA volunteers, will be able to hire a car for a day or two and get to see the sites (with a virtual tour guide on board).
To find out more or to book your Tourism Radio device for the World Cup visit www.tourismradio.co.za
